Quinky Sex Ed StartUp, Amsterdam
Lead Designer — Feature Scoping, Research, Interaction Design, Visual Design, Prototyping
Developed an app for a wellness startup, worked closely with frontend and backend developers.
Enhanced assessment and onboarding processes by analyzing gen-Z user feedback, utilizing feedback loops for iteration and improvement
Implemented gamification strategies in the app based on the target audience
Took a leadership role in overseeing the entire design process, effectively managing and mentoring junior designers to ensure cohesive and high-quality design outcomes
Lead Designer — Team Leadership, Research, Design Strategy, Interaction Design, Visual Design, Mentorship
Shaped and executed the design vision for projects, defining key directions for visual and functional concepts
Conducted user experience (UX) research to analyze audience needs and optimize interfaces
Improved user interfaces to enhance usability and increase conversion to paid subscriptions
Managed a team of junior designers, overseeing their work, setting design standards, and fostering a collaborative environment to maintain consistency and drive team performance
Collaborated closely with product and development teams to ensure seamless integration of design solutions into the final product
Graphic Designer/Web Designer
Created and developed over 50 responsive websites for startups, local businesses, and e-commerce, handling the entire process from UX research to layout design, and presented each stage to the client
Developed strong partnerships with a team of project managers, developers, copywriters and completed the project on a tight deadline